Business world is growing fast. Today, retailing is one of the fastest-growing segments of economy. As one of the nation's largest employer, the retail industry provides excellent business opportunities. Brand identity becomes important for the success of a business and building brand identity becomes easier, if a retailer opens up multiple outlets. A business chain is a network of physical business locations, which all provide similar services or products, and share a brand. A retail chain is a type of business chain. All units inevitably share some degree of central management, supply chains, training programmes and personnel also. They tend either to be parts of a single company or franchise, in which individual store owners get license for the use of the shared brand, training, and know-how. Chains of both main sorts tend to make purchases and licensing agreements as a single entity. Being relatively, a new discipline, it requires an exclusive guide for scholars, students and professionals. Hence, this work: Encyclopaedia of Retail Chain Management..
ISBN: 8183188920
Author: Ahmad, Shehzad
Published by: HIMALAYA PUBLISHING HOUSE
For more information, please visit www.indiabookmart.com
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