Marketing Research

This book includes these contents: *Introducing Marketing Research, *Assessing Information Needs, *Scientific Method, *Marketing Research Process, *Research Design, *Attitude Measurement and Scaling, *Sampling Techniques, Designs and Decisions, *Process of Data Collection, *Survey Methods and Administration, *Data Processing, *Data Analysis, *Testing of Hypotheses, *Interpretation, Report Writing and Presentation, *Application of Marketing Research-Part one, *Application of Marketing Research-Part Two, *Skill Development..

ISBN: 9788183187602
Author: Sontakki, C N
Published by: HIMALAYA PUBLISHING HOUSE
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