International Business Environment

Business decisions in general and strategies in particular are influenced by the business environment -those external factors like the economic, political/regulatory, social/demographic, technological and natural factors which make up the opportunities for and threats to business. That formulation of strategy is some times defined as establishing a proper firm-environment fit highlights the importance to Management of a thorough understanding of the business environment. With the progressive liberalisation and surging globalisation, business environment is increasingly becoming international in several dimensions even for local firms. This book by a renowned author, acclaimed for the succinct treatment of the subject and lucid style, covers the syllabi of International Business Environment and Management / International Business Environment of the MBA/MIB courses as per the UGC Model Curriculum, The analytical approach and a number of boxes, figures and tables make this book very plausible, informative, interesting and insightful. The text is supplemented with a number of Cases which are ideal for self exploration as well as group discussion..

ISBN: 8183187498
Author: Cherunilam, Francis
Published by: HIMALAYA PUBLISHING HOUSE
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